php add conditional html tag parameter: example how to avoid having to escape quotes w complex (curly) variable parsing syntax

i have a php/html application where i want to add a conditional html tag "title" attribute if a value for "email" exists.

the trouble people usually run into is the escaping of single and/or double quotes, but if u use php's "complex (curly) variable parsing syntax", then u don't have to escape any quotes at all (generally):

<a href="#" <? if($this->data['email'] != '') echo " title='{$this->data['email']}'" ?>>Email</a>

so if "email" is set, then the rendered output for the tag will look like this:
<a href="#" title='example@example.com'>Email</a>

the "title" attribute will most likely be rendered with double quotes (""), not single (''), but for purposes of illustration, i'm showing u the relationship between the php code and the rendered output.

fyi, the "simple syntax" way is like this:
<a href="#" <? if($this->data['email'] != '') echo ' title="'.$this->data['email'].'"' ?>>Email</a>

(gives identical output as "complex" syntax)

ckeditor how to add custom icon button image to toolbar: CKEDITOR.getUrl()

i've built a custom ckeditor toolbar dropdown menu, but i was struggling to find out how to add a custom pilcrow icon for the dropdown, until i found this:
http://blog.ale-re.net/2010/07/custom-icon-in-ckeditor-toolbar.html

so here's how i got it to work:

editor.ui.add( 'MyParagraphDropdown', CKEDITOR.UI_MENUBUTTON, {

    label: 'Paragraph styling',
    icon: CKEDITOR.getUrl('../../images/pilcrow.png'),
    onMenu: function() {
        var active = {};
        // Make all items active.        

        for ( var p in items )
            active[ p ] = CKEDITOR.TRISTATE_OFF;

        return active;
    }
} );

here's the pilcrow ( ¶ ) glyph icon button image i created (png w transparent background); 16x16 (font color [dark grey]: 494949):

and here's what it looks like in the ckeditor toolbar:

how to escape tag name in document selector inside javascript onclick return confirm which also contains php values

i wanted to display another tag value inside an onclick return confirm message that also contained php code, so it was a challenge to figure out how to escape all the single quote and double quotes variables. this one gave me a run for my money, but here's the example code that finally works:

...
<input type="text" name="newString">
<button type="submit" onclick="return confirm('Change [ <?= $this->oldString ?> ] to [ '+document.getElementsByName('newString')[0].value+' ]?')">change string</button>
...